Agenda

Day one
08:45AM
Workshop Introduction
​Run through agenda and topics
09:30AM
11:30AM
12:00PM
13:00PM
15:00PM
16:30PM
Value Proposition
Case study and What/How/Why
Market Proposition
Weighting on the market selection template - what to weight and how to do it
Lunch
Market Validation
Case study and What/How/Why
Primary Research
Exercise and case study
Finish
Drinks and networking
Day two
08:45AM
Workshop Introduction
​Run through day two agenda & topics
09:30AM
11:30AM
13:00PM
14:00PM
15:00PM
16:30PM
2-4 weeks later
Market Partner Criteria
Case study and What/How/Why
Pitch Preparation
Good pitch vs bad pitch / Case study
Lunch
Pricing and costing
Stress test your pricing / Case study
Marketing Essentials
Exercise and case study
Finish
Follow-up
90-minute one-to-one session with your workshop facilitator to plan your next steps.
Two weeks later >
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