What is Export Essentials?
Our Export Essentials workshops are designed to help New Zealand businesses take control of their export plans and grow faster internationally.
We get like-minded businesses together with expert facilitators over two hands-on, collaborative days, to explore key elements of successful exporting and build a plan to accelerate their growth.
Each attendee also gets a 1:1 meeting with their workshop facilitator afterwards, to get further tips for growth and have a deeper conversation about what happens next.
Who is it for?
Anyone who’s serious about growing a business internationally from New Zealand.
Export Essentials Workshops are perfect for you if:
you’re not exporting yet, but want to get it right from the start and build a strong pathway for international success
you’re already involved in export, and want to get better results from your current activities offshore, prepare for new markets, or move to a new stage of growth for your business
you’re an entrepreneur or business owner with a small team, and want a better way to work on your export business, not just in it
you need to give new staff (or those new to export) a head start on the fundamentals of exporting and international business.
Our workshop facilitators have extensive experience working with exporters or running export businesses in their own right – so you’re learning from people who know the real-world challenges of export, not just the theory.
What will be covered?
We’ll give you everything you need to:
Express a unique value proposition that resonates with customers and channel partners
Develop market selection methods to help you focus on your top two or three markets
Learn how to validate new markets and understand where the best opportunities lie
Use value chain analysis to find the best pathway and channel options for a new market
Select and qualify a channel partner, and understand how to best pitch your business to them
Plan your market entry to set yourself up for success from day one
Time and cost:
Workshops are held for two full days, each spaced two weeks apart.
Two to four weeks after the second workshop, you’ll get a 90-minute individual follow-up session with one of the workshop facilitators.
The cost to your business is $500 + GST per person for the full programme. Bring a colleague along for an extra $250 + GST.